Rise Of American Theaters And Consumerist Desires

Rise of American Theaters And Consumerist Desires In the early twentieth century movies signified modernity by becoming the most prevalent medium of culture in the United States in a period of time where the social makeup was shifting from a predominantly middle class to working class neighborhoods that were made up of many different communities. As a direct consequence, nickelodeons, temporary storefront theaters, and vaudeville programs all flourished in the working class districts. By the late 1920s, almost every large American city showed off a new â€Å"picture palace,† an elaborately constructed movie theater. Moreover, with this transition from previous vaudeville houses and nickelodeons to the rise of these so-called picture palaces in the United States, new spaces of consumerism were forged that focused on enlightening the average spectator as movie moguls such as the notable Samuel â€Å"Roxy† Rotahfel who envisioned a specific function for all major theaters. Consequently, I would argue that these new spaces of consumerism transformed and transfixed its audiences architecturally (looking at the physical space of the theater) and psychologically (reading space as consumerist fantasy) in Roxy’s picture palaces such as the Family Theater and the Regent Theater and how these theaters fit into the market of mass consumerism in creating desire as well as a release from modern societal pressures. Additionally, I would like to explore how Roxy and his team carefully created anShow MoreRelated Whitman and Neruda as Grassroots Poets Essays1812 Words   |  8 Pagesand Neruda as Grassroots Poets â€Å"The familial bond between the two poets [Walt Whitman and Pablo Neruda] points not only to a much-needed reckoning of the affinity between the two hemispheres, but to a deeper need to establish a basis for an American identity: ‘roots,’ as Neruda referred to his fundamental link with Whitman† (Nolan 33). Both Walt Whitman and Pablo Neruda have been referred to as poets of the people, although it is argued that Neruda with his city and country house, hisRead More Shakespeare in Contemporary Movies Essay4875 Words   |  20 Pageshides nothing: its function is to distort, not to make disappear. (119, 121). Injecting Shakespeare into movies involving the struggles of the disempowered ends up distorting the source of their oppression, making them personally responsible for their rise, or fall, and making teachers, if not ineffective, then responsible for the accurate (appropriate) transmission of Shakespearean values. Shakespeare functions as a symbol of middle-class ideology, and even when that ideology is shown, unwittingly orRead MoreArt as an Embodied Imagination22095 Words   |  89 Pagesresearchers to revisit Kant’s question, â€Å"How is experience possible?† In deï ¬ ning the noun experience as â€Å"the apprehension of an object or emotion through the senses or mind† and the verb to experience as â€Å"to participate in personally; undergo,† the American Heritage Dictionary highlights the sensorial and the corporeal. New research on consumer experiences also emphasizes the importance of embodiment. Pham et al. (2001), for instance, state that consumer assessments are often based on both feelingsRead MoreArt as an Embodied Imagination22095 Words   |  89 Pagesresearchers to revisit Kant’s question, â€Å"How is experience possible?† In deï ¬ ning the noun experience as â€Å"the apprehension of an object or emotion through the senses or mind† and the verb to experience as â€Å"to participate in personally; undergo,† the American Heritage Dictionary highlights the sensorial and the corporeal. New research on consumer experiences also emphasizes the importance of embodiment. Pham et al. (2001), for instance, state that consumer assessments are often based on both feelingsRead MoreMarketing Man agement 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 PagesNeeds; wants D) Needs; demands E) Demands; needs Answer: C Page Ref: 9-10 Objective: 3 Difficulty: Easy 24) When Frank buys his own house, he would like to have a home theater system and a jacuzzi. He plans to save enough money in the next three years so that he can fulfill his wish. Franks desire for the home theater and the jacuzzi is an example of a(n) ________. A) need B) want C) demand D) unstated need E) latent demand Answer: B Page Ref: 9-10 Objective: 3 AACSB: Analytic